Forget Kim K, Basic Lilly Bitches are going to break the internet

Okay so...

Here I am, 1:10 a.m. on a Sunday morning, trying to kill time on the internet because I'm waiting for the Lilly Pulitzer for Target Collection to become available online. This goes down in history as one of the most basic things I have ever done, and I am getting FRUSTRATED because it's very hard for me to stay awake this late and things are NOT GOING ACCORDING TO PLAN.

Target announced this winter that it was going to launch a partnership line with Lilly Pulitzer. About a month ago, they released a look book with photographs of all of the items that would be available as part of the collection. Some available online only, some available in store. Basic Bitches everywhere were this:


Up until I saw the look book I will admit, I was sort of over Lilly's actual apparel. Yes, I follow her Instagram because she posts beautiful photos of beautiful prints and yes, I wish I could paint that stuff for a living, but her clothes are a. too expensive, and b. something I felt I had outgrown, because I associate "freshmen sorority girl" with a Lilly Pulitzer dress (I bought my Lilly Pulitzer dress when I was a sophomore sorority girl so like, you get it.) 

BUT THEN I WENT TO THE LOOK BOOK AND SAW THESE GIRAFFE PANTS YOU GUYS

I NEED EM THEY'RE LITERALLY SO COOL. So I made a plan to hop on over to Target on the release day to buy myself a pair...this is when my dear friend Cara Keeble said WOAH WOAH WOAH PAL, NOT SO FAST. Apparently basic bitches everywhere were in their evil basic lairs plotting their evil basic acquisition of this shit. Also I didn't do good reading to see that the pants were "available online only." Yeah. You heard me. Lilly Pulitzer that you can buy in Target is SO MAINSTREAM FOR ME SO I ONLY GET THE ONLINE ONLY STUFF (lol).  So from some further research I learned that the collection would be available online "sometime between 12 and 2 on Sunday Morning," which is why I find myself here, a little after 1. Waiting. 

I've been checking the #LillyForTarget hashtag on Twitter, and about an hour ago some people were tweeting that they were able to buy some of the stuff. Apparently Target made a few of the links live (on accident?) and the diehards found them and then started tweeting that they bought their orders. The #LillyForTarget following did this: 


Girls (fine, me too) were FRANTIC trying to get online. K Target NOT COOL on your part. So Target got a hold of things and shut the back alley links DOWN and the guy who's the president of mobile for Target is on his personal Twitter account fielding questions. Which, as a person who does community management for a living...THAT IS AWESOME. IT'S 1 AM. HE'S LITERALLY RESPONDING TO EVERYONE.


So now this dude is like the second coming to all these basic bitches. They are literally hanging on his every word. If he told them the world was ending they would follow him into an underground bunker and live in a post apocalyptic cult with him for 15 years. I'm not even kidding. 




So now they said "like 90 minutes" about 60 minutes ago so everyone on Twitter is either giving up, drowning in their sorrows because they thought they failed, worshipping this Jason guy or making different puns that deal with Lilly Pulitzer/Target/This Mess/90s Pop Lyrics (i.e., "@target: quit playin games with my cart").

So now I'm awake and I really want to go to bed but I'VE MADE IT THIS FAR so I can't go to bed now. Gotta wait it out. So for any of you that are still out there, awake, with nothing to do, go check out #LillyForTarget on Twitter. You won't be sorry.

Here are some of my favorite tweets from #LillyForTarget while waiting for the online launch (also please note username choices): 







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